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    Eileen Serra

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    Eileen Serra is a Senior Advisor at JPMorgan Chase & Co., working on strategic growth initiatives across the Chase Consumer and Community Banking businesses.

    Up until January 2016, Eileen Serra was the CEO of Chase Card Services, which includes Chase’s consumer, small business, commercial card businesses as well as Chase Pay Digital Wallet. Chase is the largest card issuer in the United States, with more than $125 billion in loans.

    Previously, as Head of Card Consumer-branded Products, Eileen was responsible for the Mass Affluent and Affluent/High Net Worth customer segments. Prior to that, Eileen served as President of the Affluent/High/Net Worth business and also led brand advertising and media, the Chase-branded Ultimate Rewards program and sports and entertainment sponsorships.

    Eileen joined the Card Executive Leadership Team in August 2006 as Strategy Executive. In this role, she was responsible for identifying strategic growth initiatives in the payments space.

    Eileen joined Chase from Merrill Lynch where she was Managing Director and Head of Private Client Banking Solutions. At Merrill, she had responsibility for consumer and business cards, retail deposits and the commercial cash management business.

    Before Merrill Lynch, Eileen worked at American Express where she launched and headed the credit card and lending businesses within the Small Business Division and led that company’s Strategy and Business Development Group.

    Prior to that, Eileen was a partner at McKinsey & Company, heading the North American Consumer Practice where she focused on developing/implementing growth strategies for consumer goods and services companies.

    Eileen has a BS from the University of California and an MBA from the University of Chicago.